ADD2228 Pure Promoter Ltd – email marketing software

Type of decision: 
Assistant Director's decision
Date signed: 
08 May 2018
Decision by: 
Emma Strain, Assistant Director, External Relations and Monitoring Officer

Executive summary

The GLA uses an external provider to carry out targeted email marketing campaigns about the work of the Mayor and London Assembly. Following a competitive procurement process in 2014, Pure Promoter Ltd (Pure 360) was successfully appointed as the GLA’s supplier from April 2014 – March 2017.


Pure 360 is now fully embedded across the GLA and is being used by various teams. The GLA is happy with the performance of the provider and would like to continue to use Pure360 until the 31 March 2019, and requires approval to extend the contract.


That the Assistant Director, External Relations approves:

1.            Expenditure of up to £20,000 from 1 April 2018 to 31 March 2019 on Pure 360 to provide email marketing services and make strategic improvements to our email communications; and

2.            A related exemption under the GLA’s Contracts and Funding Code from the requirement to procure services competitively.

Part 1: Non-confidential facts and advice

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