DD1165 2014 Telephone Poll Omnibus extension

Type of decision: 
Director's decision
Date signed: 
28 February 2014
Decision by: 
Jeff Jacobs, Head of Paid Service

Executive summary

Approval is sought to extend the GLA’s programme of periodic telephone surveys for 2013/14 to include one additional poll. This poll will explore Londoners’ experiences of healthcare, their views on particular health policy issues, their own health behaviour (motivations/barriers) and their priorities for improving London to encourage healthy life styles.

DD1070 approved the decision to fund four polls in the 2013/2014 financial year up to a value of £75,000 of which the final contract value awarded was £71,000, while DD712 approved the project for the whole current Mayoral term, until 2016. The contract reference is 80324. This fifth poll will increase the value of the project to £88,750.

A mini competition using the GLA’s Framework of Consultation and Market Research Services was undertaken in summer 2012 after which ICM research were appointed to deliver the project.

This poll will survey the views of a representative sample of 1,000 Londoners. Costs will be met from the Opinion Research and Statistics team budget.

Part 1: Non-confidential facts and advice

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