London cultural tourism toolkit

Bringing an audience of cultural and tourism professionals together to discuss and share ideas about how to work better together to maximise the benefits that contribute £3.2 billion to London's economy and supports 80,000 jobs.


Cultural Tourism Workshop: Tourist Inspiration - 7 March 2016

Looking at what inspires cultural tourists and understanding how to hook them. 

Find out top tips from delegates for how to attract more cultural tourists.


Top tips to attract more cultural tourists

Cultural Tourism Workshop - 30 June 2015

There were some fantastic insights, ideas and best practices shared from the day and we wanted to make sure we captured it all to share the learnings more broadly.

Check out the Toolkit including key insights from the workshop, as well as tips and advice about how you can get involved with Airbnb, The Culture Diary, Culture24, London & Partners, Londonist, Time Out, Transport for London and VisitBritain.

Don't just take our word for it, see and hear what the professionals across culture and tourism think.

Vox pops | Why is cultural tourism important to London?

What did you take away from the day?

London Cultural Tourism Workshop | What did you take away from today?

What does London need to do next?

London Cultural Tourism Workshop | What does London need to do next?


Keynote Speech by Noel Penzer, Managing Director, Time Out Europe

London Cultural Tourism Workshop | Time Out London presentation

Culture Presentation by Tim Reeve, Chief Operating Officer, Victoria & Albert Museum

London Cultural Tourism Workshop | Victoria & Albert Museum presentation

Tourism Presentation by James McClure, General Manager, Airbnb UK & Ireland

London Cultural Tourism Workshop | Airbnb presentation

Panel discussions

Morning Panel Discussion + Q&A

Chaired by James Drury of the Londonist with Noel Penzer of Time Out Europe, Tim Reeve of the Victoria & Albert Museum, James McClure of Airbnb UK & Ireland and Jackie McNerney of the Greater London Authority.

London Cultural Tourism Workshop | Morning Panel Discussion

Afternoon Panel Discussion + Q&A

Chaired by Sandie Dawe CBE chairs with Bernard Donoghue of the Association of Leading Visitor Attractions, Chris Gottlieb of London & Partners, Chris Macleod of Transport for London, Joss Croft of VisitBritain and Joyce Wilson of Arts Council England.

London Cultural Tourism Workshop | Afternoon Panel Discussion

What next?

Stay tuned for more news of upcoming Cultural Tourism Workshops and join our Cultural Tourism mailing list to find out about more opportunities.

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